West Elm opened its first New York store almost 10 years ago and, to the surprise of many, it was in Dumbo, Brooklyn, not Manhattan. The neighborhood was auspicious enough to serve as the site of the West Elm Market, a new venture the company says will give customers a “total home tool kit” for the kitchen, garden, home repair and personal care.
The shop has pots and pans, baskets and bins, candles, cleaning products, an artisan pantry of foodstuffs and even appliances. Vanessa Holden, creative director of West Elm, said the emphasis is on “the more utilitarian everyday things that we haven’t stocked in West Elm stores that are coming out of Brooklyn specifically.”
There is also a cafe (run in collaboration with Philadelphia-based La Colombe) and a kitchen space where customers can watch product demonstrations and take classes in things like knife skills and chicken frying.
West Elm Market Brooklyn is at 50 Washington Street (Water Street), (718) 522-3498, westelm.com.